iHance Receives Patent for Monitoring Email and Website Behavior of an Email Recipient
SAN FRANCISCO, Calif. – July 20, 2006
iHance Inc, a leading global provider of real-time demand generation solutions for sales and marketing professionals, today announced that it has been granted a patent for monitoring the email and website behavior of an email recipient. The patent covers the instrumentation of emails so that the sender knows when the recipient has clicked through to the sender's website as well as the detailed web behavior of the recipient.
"The demand for solutions that give businesses better insight into the sales process and the online factors that drive customer decision making is greater than ever," said Anders Knox, co-founder and COO of iHance. "Web sites and emails are the primary online vehicles through which sales prospects acquire knowledge and make decisions. The patented technology from iHance enables companies to identify and convert qualified prospects in a radically efficient manner," said Knox. "Furthermore, by tracking individual sales professionals' emails, sent directly from their desktops, we have increased identified website sessions by over 200% compared to simply tracking emails sent by Marketing. We call this iHance's patented Every Email Technology."
"We are pleased that the U.S. Patent Office has confirmed what our customers have already discovered: that iHance offers some unique advantages to sales and marketing professionals that enable them to boost sales while offering unprecedented levels of customer service," said Chris da Cunha, iHance's CEO. "We believe that this is one of many patents that will be granted to iHance as we continue to develop innovative tools that enable our clients to better connect with customers who are interested in their products and services".
iHance's patent was granted under the case title "Method and system for monitoring e-mail and website behavior of an e-mail recipient." The technical document itself can be viewed here.
About iHance Inc.
Founded in 2001, iHance Inc. delivers patented sales 2.0 solutions that enable sales and marketing professionals to instantly identify and connect with their best prospects online. Over 50 corporate customers worldwide have adopted iHance solutions including iHance Vision and Absolute Automation. iHance is a privately held company with offices in San Francisco, California and Seattle, Washington. For more information about iHance please visit our website at www.iHance.com or call 415-617-0015.