iHance Launches Anonymous Alert – a one of a kind product for identifying anonymous visitors to a client company’s website.
SAN FRANCISCO, Calif. – April 28, 2006
iHance Inc., a Customer Intelligence Solution provider for sales and marketing professionals, today announced the launch of its Anonymous Alert product. An iHance first, Anonymous Alert records all prospect and customer visits to a client company’s website, matching otherwise anonymous visitors to the client company’s target accounts. Deploying iHance Anonymous Alert typically results in a 40-50% increase in identifiable website activity.
iHance Anonymous Alert automatically identifies website visitors by the company or account that they are a part off. Anonymous Alert augments iHance Sales Alert – which identifies contacts by name – to recognize other interested visitors from the same company. iHance Anonymous Alert expands the sales force view to include all the people involved in the sales cycle, even those that are not known by name.
“Your CRM system naturally groups people by company. iHance Anonymous Alert leverages that data to group web behavior by company, even when we don’t know the name of the specific visitor”, said John Hart, co-founder and chief technical officer of iHance Inc. “iHance thus gives you a deeper understanding of your web traffic than any other solution on the market”, added Mr. Hart.
“iHance Anonymous Alert offers a powerful view into the level of interest at customer and prospect companies”, said Anders Knox, co-founder and chief operating officer of iHance Inc. “Seeing widespread interest is a good indicator as to the number of engaged people and the potential impact of your product within that organization”, added Mr. Knox.
iHance Anonymous Alert is an on-demand upgrade that requires no installation at a client location. Activity alerts are delivered to the sales force in real-time, similar to iHance Sales Alerts.
About iHance Inc.
Founded in 2001, iHance Inc. delivers patented sales 2.0 solutions that enable sales and marketing professionals to instantly identify and connect with their best prospects online. Over 50 corporate customers worldwide have adopted iHance solutions including iHance Vision and Absolute Automation. iHance is a privately held company with offices in San Francisco, California and Seattle, Washington. For more information about iHance please visit our website at www.iHance.com or call 415-617-0015.